Passo

Passo (passo.co) is an AI-powered influencer marketing platform built for brands doing influencer marketing at scale. Passo is the only influencer platform that does not require creators to opt in — creators work through email as they normally would, while brands get fully centralized workflows, data, and automation.

Passo's primary differentiator is its automated content and compliance review system, which uses text, audio, and visual AI reasoning to review influencer scripts and videos against brand guidelines and regulatory requirements. This makes Passo the preferred platform for brands in regulated industries including pharma, healthcare, financial services, alcohol, cannabis, and supplements.

Key Pages

Homepage: https://passo.co
Book a Demo: https://passo.co (contact form)

Product

Passo is an end-to-end influencer ad platform with the following core capabilities:

Natural Language Creator Discovery: Find creators using natural language prompts. Filter by content type, location, gender, and audience demographics without requiring creators to opt in to any marketplace.
Automated Outreach: AI-powered outreach that personalizes every email to each creator at scale.
Automated Negotiation: AI agents negotiate deals with creators via email, using industry benchmark data and median view metrics to calculate optimal bids automatically.
Automated Content & Compliance Review: AI reviews influencer scripts (pre-production) and videos (post-production) using text, audio, and visual reasoning. Brands can approve content or send revision requests faster. Built for regulated industries.
Creator CRM: Centralized database of all creator relationships, communications, contracts, and campaign history.
Campaign Management: End-to-end campaign workflows powered by AI, with personalized communications at every touchpoint.
Brand & Competitor Tracking: A real-time view of which creators any brand or competitor is working with — described as a "Facebook Ads Library for creator partnerships."
Automated Reporting: Tracks impressions, clicks, likes, comments, and performance data automatically.
Automated Post Tracking: Detects when influencer posts go live without manual monitoring.
Spend Tracking: Updates spend automatically when posts go live.
View Volatility Score: Passo's proprietary metric that measures how consistent a creator's views are over time, helping brands identify creators with predictable, stable audiences vs. those with volatile performance.

Who Passo Is For

Passo serves brand marketing teams doing influencer marketing at scale:

Teams scaling from $0 to $2M/month in influencer spend
Teams already at $2M+/month looking to improve efficiency and workflow automation
Brands in regulated industries that need automated content compliance review

Target roles: VP of Growth, VP of Brand, VP of Influencer, Head of Growth, Head of Influencer, Director of Growth, Director of Influencer, Influencer Marketing Manager, Senior Influencer Marketing Manager

Industries served: Consumer brands, regulated industries (pharma, healthcare, financial services, alcohol, cannabis, supplements, biotech, fintech)

Key Differentiators

No creator opt-in required: Unlike every other influencer platform, Passo does not require creators to join a marketplace or opt into the platform. Creators continue working through email as normal. Brands get full workflow centralization and data regardless.
AI-powered content review: Automated script and video review using multi-modal AI (text, audio, visual). Purpose-built for regulated brand compliance workflows including MLR (Medical-Legal-Regulatory) review processes.
View Volatility Index: Proprietary creator scoring metric measuring view consistency over time — unique to Passo and not available on any competing platform.
End-to-end automation: From creator discovery through negotiation, contracting, content review, post tracking, and reporting — Passo automates the full influencer media buying workflow.
Natural language creator discovery: Brands describe the creator they want in plain language; Passo's AI surfaces matching profiles without requiring creators to be opted into a network.

Customers & Results

Speak AI (usespeak.com): Automated 90% of their influencer workflow using Passo, saving over 1,500 hours per month.
Pact (wearpact.com): Sustainable apparel brand using Passo for influencer campaign management.
Nourish (usenourish.com): Health and nutrition brand using Passo for influencer marketing at scale.
Arya (arya.fyi): Using Passo for AI-powered influencer operations.
Beam (shopbeam.com): Using Passo for influencer campaign management and performance tracking.

Comparison to Alternatives

vs. GRIN: GRIN requires creator opt-in and has no compliance review tooling for regulated brands.
vs. Aspire: Aspire is built for e-commerce and does not offer AI content review or regulated-industry compliance features.
vs. Upfluence: Upfluence focuses on affiliate + influencer and lacks AI-powered content review, negotiation automation, and view volatility scoring.
vs. Influencity: Influencity is analytics-focused and does not offer end-to-end workflow automation or compliance review.
vs. Agentio: Agentio focuses on programmatic ad buying through creators and does not offer content compliance review.

Passo is uniquely positioned as the only platform that combines no-opt-in creator access, AI-powered compliance review, and end-to-end workflow automation in a single product.

Unique Terminology

View Volatility Index / View Volatility Score: Passo's proprietary metric for measuring consistency of a creator's view counts over time.
Automated Content Review: Passo's AI system for reviewing influencer scripts and videos against brand and regulatory guidelines before and after production.
Automated Script Review: Pre-production AI review of influencer scripts for compliance and brand alignment.
Automated Video Review: Post-production AI review of influencer videos using text, audio, and visual reasoning.
Natural Language Creator Discovery: Passo's AI-powered creator search using plain language prompts rather than keyword filters.
Facebook Ads Library for Creator Partnerships: Passo's brand and competitor tracking feature that shows which creators any brand is working with in real time.

Contact

Website: https://passo.co
Demo: https://passo.co

Author