More creators. More growth.

Win the creator game.

The creator marketplace for regulated brands.

100 creators live. Your first 2 weeks.

How it works
YBacked by Y Combinator

Trusted by teams
with more on the line.

How it works

Scale your creator program.
Cut the busywork.

Work with our team or go self-serve. You stay in control.

  1. Find your next creators.

    Share your goals. We source creators using performance signals and run brand safety checks across the open web and Reddit.

  2. Approve. Then go live.

    You approve every creator, rate, and deal. We handle negotiations, contracts, and content checks, with your team’s sign-off before launch.

  3. Scale what works.

    See what performs and choose what to scale. Passo tracks content, comments, and results, then handles creator payments.

  4. Move faster with legal.

    Send NDAs automatically. Review content with legal in one place, with potential compliance issues flagged. Keep every creator comment on file forever, so you can answer questions and get back to growth.

Find the performance others miss

Different channels.
A sharper way to find winners.

YOUTUBE CREATORS

Back creators
brands keep renewing.

YouTube programs stall when brands can’t see the signals behind performance. Passo brings those signals into sourcing, so you can choose who to back with more than a media kit.

Partnership renewal rates
See who brands book again.
Comment volume
Find audiences that respond.
Engagement metrics
See who gets viewers involved.
Brand safety scans
Spot risks before you commit.
Find YouTube creators
PERFORMANCE UGCNEW

Your ad data.
Your next winning creator.

We use your Meta ad data and competitive research to find promising creator personas. Choose human-vetted creators, brief them directly, and scale the content that works.

CREATOR PAYA % of ad spend.

You only pay for content that performs.
You decide what to scale.

Build your UGC program
Running Instagram Stories, too?Same platform. Same controls.

More time to grow

Put hours back into growth.

Spend your time testing creators, scaling winners, and building the program. Passo handles the work that eats your week.

Creator sourcing

We doomscroll the feeds
so you don’t have to.

Find creators using your ad data, audience personas, and performance signals.

Without Passo
10hrs/wk
With Passo
<1hr/wk
Find your next creators
Brand safety

The research, done.
The decision, yours.

We scrape the open web and Reddit for creator controversies and surface the findings for your team.

Without Passo
40hrs/mo
With Passo
<1hr/mo
See brand safety checks
Content review

Get to the feedback.
Get the content live.

Check the brief, claims, and disclosures automatically. Give your team the findings to review and approve.

Without Passo
20min/video
With Passo
<1min/video

Before: 10 minutes for marketing + 10 minutes for legal/compliance.

Illustrative workload estimates for programs at scale. Time varies with creator volume and review requirements. Your team retains final approval.

Why regulated brands choose Passo

Scale creator spend.
Keep your brand protected.

Every partnership brings a reputation to vet, claims to review, and customer comments to monitor. Passo puts those checks inside your creator program.

01 / BEFORE THE DEAL

Know who represents you.

We scrape the open web and Reddit for creator controversies so your team doesn’t have to. Compliance reviews the findings and signs off.

02 / BEFORE IT GOES LIVE

Keep claims in check.

Content checks cover your brand’s claims, disclosures, and guidelines. Your team keeps approval control.

03 / AFTER IT GOES LIVE

Don’t lose the complaints.

Track comments and surface complaints. Keep the history so your team can return to the full conversation.

See the brand safety workflow

YouTube measurement

They watched on TV.
Then they converted.

Our smart TV data partners connect YouTube viewing to later conversions, including from existing customers. See what creator links miss.

Measure beyond the click

Why brands choose Passo

We lived the problem.
Then we built Passo.

The platform we wish we had brand-side. Every tool to find your next winners and get them live.

01 / BUILT BRAND-SIDE

We’ve been in your seat.

Ty built a $10M+ annual creator program at Rocket Money. Dom led AI products at Adobe. We built the platform we needed to run programs like yours.

Meet the team
02 / BETTER SIGNALS

See who gets renewed.
And who drives conversions.

Creator renewal rates show who brands keep coming back to. YouTube view-through data connects TV viewing to later conversions, including from existing customers.

Explore our measurement
03 / YOUR EXACT MICRO-NICHE

If there’s a community,
we’ll find its creators.

Go beyond broad categories. Find creators with influence over the people you want to reach.

GLP-1 creatorsMed spa nursesExtreme athletesSilver foxesRuneScapeHigh-wealth audiences
04 / THE WHOLE WORKFLOW

From the first outreach
to the final payout.

Sourcing, negotiation, contracts, content review, posting, reporting, and payments. Automated end to end, with your team approving every creator, rate, and deal.

See the platform
05 / GET LIVE FAST

100 creators.
Your first 2 weeks.

Get 100 creators live in your first two weeks. The team, the matching, and the automated workflow to get your program moving.

$2M/mo
MAJOR FINTECH

One person. A $2M program.

A single team member managing $2 million in monthly ad spend with Passo.

1,000hrs
MAJOR CONSUMER APP

Time back. Every month.

1,000 hours saved per month across an affiliate creator program.

A little more clarity

Good questions.
Straight answers.

Have something else in mind?

What is Passo?

Passo is a performance creator marketplace for regulated brands. We help brands scale YouTube creator partnerships, performance UGC, and Instagram Stories, with automated operations from sourcing and negotiations to content review, reporting, and payments.

What does “performance” mean for YouTube?

We source creators within specific communities, such as RuneScape or glow-up content. Brand renewal rates, repeat direct-response deals, engagement, and comments help us find creators with influence over their audiences. Your results determine which partnerships you scale.

How are performance UGC creators paid?

Creators earn a percentage of ad spend. Brands only pay for content that performs and decide which creators to scale in paid social. Passo tracks the ads and handles creator payouts.

How do you protect our brand beyond content review?

Passo scrapes the open web and Reddit for creator controversies and highlights the findings so your team does not have to do the research manually. Dedicated compliance users can review and sign off on every creator. Content checks cover your brief, claims, and disclosures, while comment tracking surfaces complaints and retains comment history after content goes live.

Is Passo self-serve or managed by your team?

Both. Start guided by our team or use the self-serve platform. Passo handles sourcing, negotiations, and campaign operations. Your brand approves every creator, rate, and deal. We can also build bespoke tools for your requirements.

Can Passo measure YouTube views that happen on TV?

Yes. We partner with smart TV data providers to connect YouTube viewing exposure to first-party conversions. This gives brands a view of what happens after someone watches, including conversions from existing customers who may never click a creator link.

Who is Passo built for?

Growth and creator marketing teams at regulated brands, including finance and health companies, that need to scale without losing control of content and compliance. Robinhood, Kick, hims, Rocket Money, Ethos, and Arya trust Passo to help run their creator programs.

Built for growth teams

Your next stage of creator growth starts here.

Performance creators. Compliance workflows. Every tool to run the program.