About Passo
Passo is the AI operating system for influencer teams.
We're an AI co-worker that runs your influencer program end-to-end — sourcing creators, reviewing content, tracking competitors, managing campaigns, and handling payments. Unlike traditional influencer platforms, Passo works with any creator, on your terms. No marketplace lock-in. No forcing creators to join a network. Goodbye influencer busy work.
Founded in 2024. Distributed across San Francisco and Denver. Backed by Y Combinator (S24).
Our Mission
Influencer marketing has become one of the most effective channels in modern marketing. It's also one of the most broken. Brand teams spend hours on manual outreach, content review, and reporting — work that drains time without driving outcomes.
We're building the infrastructure that makes influencer programs as scalable, measurable, and predictable as paid advertising. An AI co-worker that handles the busywork so marketers can focus on strategy, creativity, and the relationships that actually move the brand forward.
Our Story
Passo was born out of frustration. Our founders spent years running performance marketing programs and saw firsthand how influencer work was managed — spreadsheets, endless email threads, and hours spent checking whether posts went live the way the brand needed them to.
We tried every tool in the category. None of them did the work. They tracked it, displayed it, reported on it — but the actual work still landed on a human's plate. So we built Passo: not another dashboard, but an AI co-worker that does the work.
Today, Passo is trusted by 10+ major fintech, healthtech, and DTC brands — including Honeylove — to run their influencer programs. We're backed by Y Combinator (S24), and we're hiring.
Meet the Team
Ty Conner
Co-founder & CEO
Ty led growth at one of the largest fintechs in the United States, where he built one of the largest influencer and growth programs in the country. He spent years inside the exact problem Passo now solves — scaling an influencer program past the point where spreadsheets, manual outreach, and content review can keep up. Before marketing, Ty was a geologist. He still markets the way he learned to do science: hypothesis, experiment, measurement, iteration. That instinct shapes how Passo approaches the category — every claim backed by data, every agent built to take real work off real teams’ plates.
LinkedIn
Dom Crosby
Co-founder & CTO
Dom has spent his entire career building martech products. Multiple companies he’s helped build have been acquired — including one by Adobe, where he then spent ten years leading AI products inside Adobe Advertising. Few engineers in marketing technology have shipped AI at the scale and depth Dom has. He came to Passo with a clear thesis: the AI breakthroughs of the last few years finally make it possible to build an AI co-worker that does the work, not just a dashboard that displays it. Dom leads engineering and product at Passo.
LinkedInWhat We Believe
Marketplaces don’t scale relationships. The brands who win don’t pick from a catalog — they build with the creators they choose. Passo works with anyone.
AI should do the work, not just summarize it. “AI-powered” is table stakes. An AI co-worker that takes a task off your plate is the new bar.
Brand teams deserve infrastructure. Influencer marketing has been stuck in the spreadsheet era for a decade. We’re closing that gap.
Frequently Asked Questions
What is Passo?+
Passo is the AI operating system for influencer teams. It’s an AI co-worker that runs your influencer program end-to-end — from sourcing creators to reviewing content to handling payments — without requiring creators to join a marketplace.
Who is Passo for?+
Brand marketing teams running influencer programs in-house — most commonly at DTC, CPG, beauty, fitness, and growth-stage SaaS companies. Agencies use Passo as well.
How is Passo different from GRIN, CreatorIQ, or Modash?+
Traditional platforms are CRMs, databases, or marketplaces — useful, but the actual work still falls on a human. Passo is an AI co-worker that does the work: outreach, content review against your brief, competitor tracking, gifting workflows, payments. We also work with any creator, with no marketplace lock-in.
Is Passo a marketplace?+
No. You bring the creators you want to work with — or use Passo’s AI to discover new ones — and we run the program. We never require creators to sign up to a network.
Who funds Passo?+
Passo is backed by Y Combinator (S24).
Where is Passo based?+
Passo is a distributed company with hubs in San Francisco and Denver.
How can I try Passo?+
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